Marketing communications · Digital campaigns · Content strategy · Events
Marketing built around audience insight, clear strategy, and strong execution.
UC Berkeley Media Studies graduate with 3+ years of experience across digital communications, campaigns, audience engagement, and event marketing.
Based in Orange County, California · Open to remote opportunities
01 / Selected work
Three projects spanning organizational communications, community events, and consumer research.
Digital communications & audience growth
UC Berkeley interdisciplinary research center
37K monthly views · +15% month over month
Managed web, email, social, and event communications as BCNM reached 37,000 monthly content views in March 2026.
View BCNM case study
Campaign & event marketing
UC Berkeley nonprofit advancing Latinx representation, professional development & community
10K+ impressions · 186-person banquet
Led digital campaign planning and content production generating 10K+ impressions while helping market and execute initiatives ranging from a sold-out fundraiser to a 186-person annual banquet.
View LBSA event marketing work
Consumer research & experiential PR
Early-stage modular footwear startup · live client project
12 interviews · 51 prototype click-throughs
Translated 12 interviews into a modular-footwear campaign concept and a campus QR prototype with 51 click-throughs.
See Platform campaign strategyMore perspectives
Customer communication, nonprofit research, independent publishing, and launch marketing.
Customer experience · Consultative sales · Brand support
Multi-state professional teeth-whitening company
Recognized as a top product sales performer, translating personalized consultations and product education into add-on purchases, treatment-plan sales, and repeat bookings.
Guided customers through whitening options, treatment expectations, and aftercare. Created occasional promotional graphics and short-form content supporting services and bookings.
View customer experience role snapshotNonprofit research · Team leadership
Youth & family services nonprofit in Santa Clara County
Led a five-person team through nonprofit research, financial review, proposal development, and presentation. Secured a $2,500 grant for Bill Wilson Center through a class funding competition.
View the funded proposalIndependent publishing · Content strategy
Independent WordPress publication
Created and managed an independent WordPress publication for one year, exploring media, storytelling, and cultural analysis. Owned site structure, editorial direction, original writing, publishing, and visual presentation.
Launch marketing · Brand messaging
PreK–12 coding education company focused on helping young people become creators with technology
Supported launch marketing for the inaugural high-school program The Next Step, helping name the program and develop early brand messaging. Created campaign assets for Instagram, Facebook, and X/Twitter, and supported publicity, interviews, and community outreach.
Published digital project · 2025
UC Berkeley experimental cartography publication
Built a 3D navigational map of UC Berkeley's Main Stacks selected for publication in The Atlas of the Otherwise, Vol. 1, a collection exploring creative and critical approaches to mapping.
Visit The Atlas of the Otherwise02 / About
I'm a UC Berkeley Media Studies graduate and marketing communications professional with experience across digital campaigns, content strategy, email marketing, audience analytics, public relations, and event marketing.
My work tends to sit where strategy and execution meet: understanding what an audience needs, translating that into clear communication, and coordinating the people and channels required to deliver it.
I've worked across university communications, student organizations, consumer services, nonprofit strategy, and independent publishing. I'm especially interested in marketing communications, campaign strategy, account-facing work, and roles that combine creative thinking with organization and measurable outcomes.
Orange County, California · Open to remote opportunities
English / Spanish bilingual
Capabilities
03 / Experience
2022–2026
2024–2025
2021–2023
2020–2021
04 / Contact
Available for marketing communications, campaign, account-facing, and related opportunities.