Evelyn Arroyo Valdez

Marketing · Content · Communications · PR

Evelyn Arroyo Valdez
Evelyn Arroyo ValdezMarketing · Content · Communications

Marketing that feels authentic, builds community, and drives action.

UC Berkeley Media Studies graduate based in Orange County, creating thoughtful campaigns, content, and audience experiences.

Explore the work Let's connect
37K
Monthly content views
40%
Sales increase
$2.5K
Grant secured

Drag

Platform campaign
Platform Scan It campaign presentationPlatform campaign strategy presentation
Open LBSA social mediaLBSA social media management portfolio pageOpen Evelyn Arroyo ValdezEvelyn Arroyo ValdezAbout Strategy + storytellingBill Wilson Center making the case slideOpen Grant proposal winnerOpen

Swipe through featured work

BCNM digital communicationsBCNM website management portfolio pageExplore work Platform campaignPlatform modular footwear campaign presentationExplore work LBSA social mediaLBSA social media management portfolio pageExplore work

01 / Selected work

Strategy, storytelling, and outcomes.

Projects that show how I move from insight to execution.

Digital Communications + Editorial · 2022–2026

Berkeley Center for New Media

Building a reliable digital presence for interdisciplinary research, public programs, and the Berkeley community.

Reach

Reached 37,000 Reels and post views in March, a 15% increase from February's 32,000 views.

Systems

Managed website publishing and maintained 300+ Mailchimp contacts for accurate, timely outreach.

Editorial

Designed and produced a 77-page publication highlighting work by BCNM students, alumni, and faculty.

Instagram growth snapshot

February March
32K37K

Reels and post views

+15% month over month
80%
March views from non-followers
1.4K
Followers in March
+57
Followers added in March

February views were up 1,020% from January.

  • Website Management
  • Content Publishing
  • Email Marketing
  • Editorial Design
BCNM website management portfolio page
01 / Digital operationsBCNM Website Management

Publishing, content administration, and timely audience updates across BCNM's digital presence.

Cover of A Selection of Publications by BCNM Students, Alumni, and Faculty
02 / Editorial production77-Page BCNM Publication

A designed collection highlighting research and creative work by BCNM students, alumni, and faculty.

View the full publication

PR & Marketing Campaign · 2023

Platform: Scan It

Turning modular footwear into a campaign people could discover, scan, and experience in the real world.

Insight

12 ethnographic interviews revealed that modularity—not another style claim—was the brand's clearest differentiator.

Execution

A giant shoe installation and QR-code scavenger hunt connected campus touchpoints to digital product discovery.

Early signal

The prototype generated 51 click-throughs and three form submissions during initial testing.

  • Consumer Research
  • Campaign Strategy
  • Experiential PR
  • Presentation Design
Platform Scan It campaign title slidePurple cow campaign concept slide

Marketing & Public Relations · 2021–2023

Latinx Business Student Association

Using social content and community-centered promotion to turn student programming into experiences people wanted to join.

Audience

Developed campaigns that generated 10,000+ impressions while maintaining a consistent visual identity.

Community

Promoted a sold-out fundraiser for 80+ attendees that raised more than $2,000.

Scale

Led marketing and logistics for a 180+ guest yacht banquet and an 80-person retreat.

  • Social Media
  • Brand Consistency
  • Community Engagement
  • Promotion
LBSA social media management work

Brand Content + Consultative Sales · 2024–2025

WeWhiten

Pairing customer-centered recommendations with brand content to support bookings, trust, and measurable sales growth.

Sales

Increased sales by 40% during my time at WeWhiten through personalized recommendations, upselling, cross-selling, and follow-up bookings.

Content

Produced promotional graphics and short-form videos to strengthen brand awareness and support bookings.

Experience

Guided customers through service options and tailored recommendations to individual needs.

  • Consultative Sales
  • Brand Content
  • Customer Experience
  • Short-Form Video
Sales increase40%

during my time at WeWhiten

Personalized consultationsContent creationFollow-up bookings

Grant Strategy & Presentation Design · 2023

Bill Wilson Center

Building a research-backed funding case for services supporting young survivors of sexual violence.

Leadership

Led a five-person team through nonprofit evaluation, financial research, and proposal development.

Story

Connected the organization's services to a clear theory of change spanning mental, social, and academic barriers.

Result

Designed and presented the winning case, securing a $2,500 grant for Bill Wilson Center.

  • Research
  • Team Leadership
  • Grant Writing
  • Visual Storytelling
Bill Wilson Center grant presentation title slideBill Wilson Center making the case slide
Evelyn Arroyo Valdez

02 / About

I care about how ideas reach people.

I'm a UC Berkeley Media Studies graduate with experience across digital communications, content strategy, public relations, brand promotion, and audience engagement. I enjoy translating research and ideas into work that is clear, visually considered, and useful.

My background moves between creative execution and relationship-driven work—from building campaigns and managing communications to presenting recommendations, coordinating stakeholders, and supporting customers. I'm pursuing marketing, content strategy, communications, PR, account management, and account executive opportunities.

LanguagesEnglish · Spanish · Dutch (elementary)
View résumé LinkedIn

Capabilities

What I bring to the work.

01Campaign Strategy02Social Media03Copywriting04Public Relations05Website Management06Email Marketing07Event Promotion08Short-Form Video09Adobe Creative Suite10Canva11Mailchimp12CRM & Database Management

03 / Experience

Experience across content, community, and customers.

2022–2026

Berkeley Center for New Media

Events & Communications Assistant

2024–2025

WeWhiten

Brand Ambassador

2021–2023

Latinx Business Student Association

Marketing & Public Relations Director

Nov. 2020–May 2021

CodeSpeak Labs

Paid Marketing / Founding Intern
EducationUC Berkeley

B.A. Media Studies, Digital Studies Emphasis · 2026

RecognitionTop 100 Scholar

Santa Ana Unified School District · 2021

Creative AwardSkillsUSA

1st regionally, 3rd in California · 2019

04 / Contact

Have a role, project, or idea in mind?

Let's talk about what we can make happen together.

Email me LinkedIn